The Cadogan, A Belmond Hotel Launches Vintage Fashion Partnership With LVMH’S HERISTORIA, To Debut During Chelsea In Bloom

MAY 2023 - To celebrate Chelsea in Bloom, London’s annual botanical festival which decorates the neighbourhood during the famed RHS Chelsea Flower Show week, The Cadogan, A Belmond Hotel, will play tribute to the 2023 theme of ‘Film’ through the launch of a new long-term partnership with LVMH group’s online platform for vintage luxury pieces - HERISTORIA. The Cadogan’s facade will also be injected with a floral tribute to the golden age of cinema by florist to the royal household, Simon Lycett.

DRESS THE PART     

Launching on Monday, 22 May, The Cadogan will partner with HERISTORIA, the new initiative recently launched by the LVMH group, who has carefully curated an exclusive collection of 30 incredible pieces. Inspired by the prestigious and celebrated festival, the exclusive edit, curated by Laurence Mayer, HERISTORIA’s Director of Offerings and Clienteling, is awash with decadent floral pieces, as well as a handful of items with inspiring stories connected to the world of film. Taking over the hotel, HERISTORIA will install a luxurious shopping pop-up to showcase the vintage fashion, jewellery and accessories, including timeless treasures such as a FRED Star Ring, whose collection was worn by Caterina Murino in the film Casino Royale and a Baguette Fendi Bag adorned with daisies from the Spring Summer 2000 collection. 

In addition, one of The Cadogan’s sumptuous suites will be the setting for private, one-to-one appointments for the week of Chelsea in Bloom, where residents and guests are invited to discover the collection and purchase a piece of silver screen history. Items include, a Givenchy Blazer from the Alexander McQueen era and a dress designed by Kenzo Takada, whose model starred in his 1980 film “Rêve après rêve”. What’s more, each sale with one the high-end pieces comes with an exclusive experience to delve into the brand that originally crafted the item. 

As part of an immersive programme of inspiring moments, two of HERISTORIA’s three co-founders, Gérosine Henriot and Laurence Mayer, will be hosting a cocktail event on Wednesday, 24 May in The Cadogan’s Maison Lounge, where they will share tips on the art of styling the iconic Jean Patou Silk Scarf, in the manner of a Hollywood star. 

This will mark the platform's first in-person shopping event, giving The Cadogan’s residents and London city dwellers exclusive access to the edit ahead of their official sale on Heristoria.com on Friday, 26 May. 

EVERYTHING STARTS WITH A STORY    

The Cadogan and HERISTORIA are both storytellers at heart and to cement the partnership further, there will be an unveiling of a unique, personal shopping experience for The Cadogan’s hotel guests moving forward - “Treasure Hunter Service”.

When booking a stylish stay at the Chelsea residence, guests can opt in to the exclusive package, tasking the HERISTORIA team to find their loved one a vintage gift that resonates with an important moment, whether it’s a designer piece of jewellery from the year of birth, a timepiece once on the wrist of a loved one or something ‘old’ for their upcoming nuptials. The HERISTORIA team will search for incredible objects with a strong emotional value to sublimate the past into the present.

The on-going service is guaranteed to add that extra memorable touch, helping guests celebrate the key moments of their life and reaffirming The Cadogan as a legendary backdrop to those all important milestone events.  The service is available for all hotel guests staying at The Cadogan hotel, as well as individuals hosting a private event in one of the stylish event spaces. 

“At Belmond we are proud custodians of timeless heritage, the partnership with HERISTORIA felt like a natural fit and we are delighted to be hosting them at our stylish London residence this May across the inaugural Chelsea in Bloom festival”, says Xavier Lablaude, General Manager of The Cadogan.

Commenting, Gérosine Henriot, General Manager of HERISTORIA “We are very excited about our partnership with The Cadogan because the synergies are amazing and meaningful! We are both storytellers driven by emotions. It feels as though it was meant to be”.

With a storied past full of glamour, style and at times, scandal, The Cadogan Hotel is the place where London’s cultural and social calendars converge; from sparkling soirees to flamboyant tales; the long-term partnership with HERISTORIA promises to deepen the property’s long-standing connection to history and reputation as one of the most stylish hotel retreats the capital has to offer.

SETTING THE STAGE  

Conceptualised and crafted by award-winning florist, Simon Lycett, for the week of Chelsea in Bloom, a floral display will adorn the entrance of the hotel together with ‘wow’ moments in the Maison Lounge  in honour of the legendary glamour of cinema. The impactful installation will be unveiled on Monday, 22 May for guests and locals alike to admire until Sunday, 28 May.